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<p class=MsoNormal>There is no council action necessary on this matter. This is
for information only.<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>1. Any new revenue for the club is a good thing. No matter
how small. We always need to be looking for new revenue sources<o:p></o:p></p>
<p class=MsoNormal>2. Having advertisements on a DVOC publication is not a new
idea. At one time Larus included advertisements.<o:p></o:p></p>
<p class=MsoNormal><a
href="http://www.dvoc.org/Publications/Larus/LarusArchives/LarusVol29_No1.pdf">http://www.dvoc.org/Publications/Larus/LarusArchives/LarusVol29_No1.pdf</a>
<o:p></o:p></p>
<p class=MsoNormal>This was discontinued because it was too much hassle for the
editor. The hassle was in chasing down the copy, getting payment, etc.<o:p></o:p></p>
<p class=MsoNormal>3. Google runs a program that puts ads on a website. These
are targeted ads, meaning they relate to your web site content. The owner
of the website gets money if people click on the ads. If no one clicks on the
ads we get nothing. People do not need to purchase anything, they just have to
click on the ads.<o:p></o:p></p>
<p class=MsoNormal>4. You have probably seen these ads in many places on the web.
They are all text ads and take up limited space. An example of the Google
program can be seen at <a href="http://birdingonthe.net/">http://birdingonthe.net/</a><o:p></o:p></p>
<p class=MsoNormal>I have contacted with the webmaster of this site (Jack
Siler, club member) and gotten his thoughts and comments on this.<o:p></o:p></p>
<p class=MsoNormal>5. This matter has been discussed by the officers and there
is a general agreement (general, but not unanimous) that we should put proceed
with the Google AdSense program on the Delaware Valley RBA page. <o:p></o:p></p>
<p class=MsoNormal>6. We may decide at some point to add the program other
pages on the website, but never the main or index page.<o:p></o:p></p>
<p class=MsoNormal>7. If this does not work out for us we can easily
discontinue the program.<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>The obvious question is "How much can we expect?" <o:p></o:p></p>
<p class=MsoNormal>There is no answer to that. But it is important that we
think small (real small), not large.<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Maybe this will not work out, maybe it won't, but we
are going to give it a try.<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><<
Bert >> (your friendly webmaster)</span><o:p></o:p></p>
<p class=MsoNormal> <o:p></o:p></p>
<p class=MsoNormal><i><span style='font-size:7.5pt;font-family:"Arial","sans-serif"'>----------------------------------------------------------</span></i><o:p></o:p></p>
<p class=MsoNormal><i><span style='font-size:7.5pt;font-family:"Arial","sans-serif"'>Visit
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style='font-size:7.5pt;font-family:"Arial","sans-serif";color:blue;text-decoration:
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<p class=MsoNormal><i><span style='font-size:7.5pt;font-family:"Arial","sans-serif"'>Check
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<p class=MsoNormal><i><span style='font-size:7.5pt;font-family:"Arial","sans-serif"'>----------------------------------------------------------</span></i><o:p></o:p></p>
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